Optimising the development and communication of medical education content

  • For Medical Affairs professionals, utilising technology to facilitate meaningful interactions with KOLs and HCPs is essential if relationships are to be maintained and development kept on track.

    Arkadin Digital Engagement works with you to deliver solutions to:

    • Optimise clincial trial efficiency through seamless communications with all stakeholders - virtual investigator meetings
    • Effectively leverage top faculty KOLs globally to conduct virtual steering committees and advisory boards
    • Support the MSL mission on the ground: increase touchpoints between content and HCPs 
    • Increase efficiency of professional education via live surgery and product demo broadcasts
    • Measure learnings and impact on medical outcomes through benchmarking and carefully defined KPIs
    • Provide value in the way you engage with HCPs and also in digital patient programmes
  • Key benefits of Arkadin Digital Engagement for MedEd

    • icon-chat-technical.pngDigital engagement consultancy
    • icon-telecom.pngDedicated event project management
    • icon-AV.pngAV crew flexibility to travel to KOLs
    • icon-technical-assets.pngPortal, content, webcast & CRM platform integration
    • icon-digital-engagement.pngHealthcare digital engagement expertise
    • icon-webcast.pngBespoke webcasts and webinars
    • icon-streaming.pngOn-demand viewing editing and hosting
    • icon-multilanguage.pngMulti-language webcasting and support
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    Digital Engagement can help to you shorten the content creation process and increase content relevance

    Using webinars and video conferences to get the right people together regularly:

    • Good alignment with KOLs for great content creation & medical outcome discussions from Ad boards & steering committees
    • Increase the number & quality of meetings without travelling or waiting for the next face to face interaction
    • Involve internationally based distinguished KOLs in messaging and content creation to drive higher attendance for the MedEd phase to HCPs.
     
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    How 'Digital' can be an enabler to successful face to face interactions with MedReps

    Success factors for Digital Engagement with HCPs

    HCPs are limiting their time and availability for conversations and increasingly prefering to access information online.  A Digital Engagement programme can help you to deliver the right content at the right time to HCPs, track access and interest and thereby inform more meaningful interaction.  

  • Arkadin is the digital partner to market leaders in the pharmaceutical industry, working together to leverage digital solutions to drive medical & commercial outcomes We support our clients locally in more than 30 Countries and bring value from strategic thinking and campaign planning to execution and ROI measurement. Services include:
    • Multi-channel digital consulting & campaign planning
    • Digital event management webinars & digital medical meetings
    • Audiovisual and medical video content hosting
    • HCP dedicated portals & full data/analytics for a full 360° view of HCPs
    • Integrations to Veeva and other marketing solutions for closed loop marketing