Arkadin Digital Engagement Solutions for Healthcare

  • Harnessing the power of Digital channels is key to offering a cohesive, omni-channel experience to Healthcare Professionals (HCPs), collect valuable insights on their preferences or simply optimise the efficiency of clinical trials and coordination with a dispersed population of investigators. 

    Arkadin works with 7 of the world's top 10 pharmaceutical companies and has the expertise and experience to work in accordance with the industry's specific compliance and governance requirements while maintaining a strong focus on HCP expectation. 

  • Arkadin is helping clients to:

    • Leverage videos, webinars & HCP portals to offer an on-going added-value engagement with all healthcare communities (HCPs, KOLs, patients, MSL/MedRep, investigators…)
    • Deliver Digital medical education programmes & online CME to HCP communities
    • Leverage remote meeting capability and support to conduct global advisory board meeting
    • Connect all Digital channels into their customer relationship management (CRM) to optimize the HCP digital journey and quality of insights 
    • Conduct engaging internal communication updates, including town halls and on-going training across the enterprise
    • Overcome geographic boundaries and leverage innovative communication channels to contribute to the improvement of quality of care delivered around the world
    • Icon

      Look from your audience's perspective

      What are their expectations towards your brand, content, medical evidence & clinical studies? What evidence can help you to tailor both the content and the Digital journey to meet their expectations?

    • Icon

      Clearly define your overall strategy and objectives

      Digital channels are a powerful enabler providing objectives are clearly defined and precise, measurable KPIs are set to track over time. 
       
    • Icon

      Driving your way to digital engagement success

      Leverage organisational change management services to ensure a successful launch and conduct initial usage and engagement metric health checks after the first few digital touch points with your audience.
       
    • Icon

      Test and learn
      (& test again!)

      On going 'A/B' testing to maximise learnings and improve your impact over time plus ongoing KPI monitoring is the perfect mix for Digital transformation success.
       

    Arkadin Digital Engagement, delivering solutions for:

    Icon

    Medical Teams

    Are you delivering education & insights via your audience's preferred channels?

    Arkadin works with Medical teams to:

    • Optimise clincial trial efficiency through through seamless communications with all research and investigator stakeholders
    • Effectively leverage top faculty or internal KOLs globally to conduct remote steering committee and advisory boards
    • Increase the reach of any symposia or conduct online KOL talk series to maximise audience
    • Increase efficiency of professional education via live surgery broadcasts
    • Delivery patient advocacy programmes
    • Support the MSL mission on the ground with added value video content
    Learn more about medical education solutions
    Icon

    Marketing & Commercial Excellence Teams

    Are you offering an integrated and optimised, omni-channel customer journey?

    Arkadin Digital Engagement works with marketing, commercial excellence and digital teams to:

    • Contribute to the optimisation of your customers' digital journey via the use of engaging channels such as video content, webinar, video meetings...
    • Move from standalone touch-points to on-going engagement via HCP portals (creating or integrating into existing ones)
    • Fine-tune your lead scoring mechanism and ensure marketing / commercial KPIs are met
    • Ensure a fully integrated, omni-channel approach with data integration into your CRM to enable medical reps to have informed and meaningful interactions with HCPs as a result and/or drive closed loop marketing (CLM)
    • Increase reach of your congresses, symposia or medical rep team though live engagement with HCPs
    Learn more about marketing & commercial excellence solutions
    Icon

    Internal Communication

    Are you leveraging virtual channels to engage your workforce?

    Arkadin works with internal communicaiton, leadership and public affairs teams to:

    • Actively engage your workforce via live/on-demand video presentations & internal updates
    • Offer persistent internal video capabilities to increase knowledge sharing & strengthen internal bonds across the company
    • Leverage technology to deliver polished and professional town hall meetings to communicate company wide
    • Encrouage bottom-up feedback and high levels of interactivity to increase engagement
    • Overcome geographic boundaries to improve the quality and efficiency of your company, departmental or team communications
    Learn more about Internal Communication solutions

    Our Services

    • Icon

      Healthcare Digital Success Practice


      From strategy to execution with on-going ROI analysis
    • Icon

      Digital Event Management & AV Services


      Local technical & project management to ensure a seamless delivery of all your digital touch points with your audience
    • Icon

      Portal & integrations for 360° view of HCPs & successful MCM


      Ensuring you offer an optimised customer journey & leverage one integrated solution