How to a persuade different non-tech savvy stakeholders to adopt unified communications
How to persuade non-tech savvy stakeholders to adopt unified communications
There will always be people who are reluctant to change and whose immediate reaction will be to oppose it. Unified Communication is a digital tool, so you must be prepared for some users to be reluctant or unwilling to embrace it, especially if they are not tech-savvy. To counteract this resistance, it’s important to consider how Unified Communications will appeal to stakeholders’ individual interests and pain points, and ensure that the program you choose is highly customised to what they actually want and need.
Our suggested approach is to focus on a small group of stakeholders first and educate them on the benefits, explaining how Unified Communications can help the business to meet key objectives and goals. Gaining the backing of a handful of stakeholders initially will help to bolster your attempts to persuade other stakeholders, as they will have more influence over decisions.
This guide will highlight the main reservations that stakeholders may have and the most effective ways to address them.
- Lack of understanding about Unified Communications & ‘fear of the unknown’
- Concerns about the new system being difficult to implement
- The project being disruptive and taking a long time to implement
- Cost of integration
- Not viewing unified communications as a priority
Lack of understanding & ‘fear of the unknown’
It is common for many stakeholders to have a limited understanding about technology and the positive impact that new technology can have on the business. They may hold the view that “I like and am used to the programs we use currently and I don’t want them to change” which can present problems when it comes to encouraging a positive user adoption.
To avoid this, you need to ensure that all employees have a clear understanding of why Unified Communications would be an improvement on what they have currently. Speak to stakeholders to identify what they like about your existing communications systems and find out whether they use any external non-IT approved applications. This will help you to preempt any problems that stakeholders may have with the new Unified Communications platform, and plan the best way to respond to these through workshops and training.
It’s imperative that you educate and train non-tech savvy stakeholders without using jargon-heavy explanations as this will only alienate them, causing further disengagement. Comprehensive training needs to be given to all and adapted to suit different levels of tech-savviness; a ‘one size fits all’ approach is not sufficient.
Difficulty with implementation
Another significant factor that may cause stakeholders to be hesitant about introducing Unified Communications is whether it will be difficult to roll out. Creating a comprehensive project plan showing how you will implement the new communications system can help to alleviate these concerns.
Arkadin’s Organisational Change Managers have a proven success methodology and extensive understanding of key user profiles to ensure that the new way of working is tailored for maximum benefit realisation.
- Flexible infrastructure enables new users to be added quickly as your business grows.
- The program can be extended across departments and global divisions without the need for additional software licences.
- Arkadin has proven global experience with over 50,000 seat deployments across the world to help you achieve a seamless global rollout.
- Additional functionality can be added to meet the requirements of different user profiles.
Cost of integration
Cost is a huge influencing factor when it comes to stakeholders embracing Unified Communications. For many, despite the numerous benefits, their main concern will be the financial value Unified Communications can bring to the business.
When communicating the monetary advantages of UC to stakeholders, adopt a clear business-like language and avoid overly-technical explanations. Focus on providing a clear overview of the technological functions and explain how they will help to improve business operations.
- Unified Communications gives your employees the flexibility to work anywhere and be available at all times - meaning you never miss a business opportunity.
- Working with one provider to implement a comprehensive unified communications program enables better IT efficiency, and reduces IT operating costs.
- Unified Communications also frees up staffing and expensive training costs as Arkadin can provide expert training, coaching and maintenance.
- Unified Communications provides companies with easy-to-use tools which can transform the way that employees interact with customers and colleagues, leading to higher productivity levels.
- UC is easy to scale up or down, making businesses more agile and preparing them for future expansion across the UK, or globally.
'It's not a priority'
Some stakeholders may be indisposed towards investing in Unified Communications if they do not see it as a priority for the business. In order to persuade these stakeholders that adopting Unified Communications should be a priority, it’s important to highlight the weaknesses in your current system and explain how these are holding the business back from reaching it’s full potential.
Unified Communications gives companies flexibility, boosts collaboration and enables them to be agile when it comes to expansion and reacting to unforeseen events. It does, therefore, provide organisations with a competitive advantage. When persuading stakeholders to adopt Unified Communications, it’s important to explain why the organisation cannot afford to wait as they risk falling behind their competitors.
As a supplier of brake systems and systems and components for powertrains and chassis, instrumentation, infotainment and connectivity solutions, vehicle electronics, tires and technical elastomers, Continental holds subsidiaries in almost 46 countries. To make sure teams and individuals from all over the world work together efficiently, in 2009 the company decided to consolidate the number of conferencing systems and external providers from five to just one in Europe.
After an intensive evaluation Continental selected Arkadin to provide the web and audio conferencing services for both its European subsidiaries and its headquarters in Germany.
The combination of cost and quality was a strong argument for Arkadin. Besides, we realized that Arkadin is much more flexible than the other providers we looked at while the team was able to provide the level of expertise we needed.Reiner Birn, Head of Telecommunications, Continental