Using digital content to drive engagement with HCPs

  • The traditional go to market model for the pharmaceutical industry is being challenged by both Healthcare Professionals (HCPs), who have less time to meet medical reps or attend events, and regulatory frameworks. In this context, Digital channels are not only a user-friendly option but also enable Marketing & Commercial teams to build and strengthen HCPs engagement. Arkadin Digital Engagement channels are not designed to wholly replace face to face interactions but to help you build & optimise your omni-channels and closed-Loop Marketing activities:
    • Video content, webinars and virtual meetings channels enable you to collect data and continuously measure impact
    • Arkadin managed integration of Digital Engagement channels into your current marketing eco-system to create a superior Digital experience for your HCPs
    • A/B testing and leveraging the Arkadin Healthcare Digital Success practice for ongoing advice and consultancy
    • Access to hundreds of data points via integration of your CRM, database and data lake 
  • Key benefits of Arkadin Digital Engagement for Marketing and Commercial

    • icon-telecom.pngDedicated event project management
    • icon-technical-assets.pngPortal, content, webcast & CRM platform integration
    • icon-digital-engagement.pngHealthcare Digital Engagement expertise
    • icon-multilanguage.pngMulti-language webcasting and support
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    Which activities would a webinar be appropriate for?

    Attending your webinars is a commitment made by HCPs towards your content or brand; delivering a webinar could be considered for the following:

    • Pre-launch with significant Medical Education/awareness needs to address
    • Product launch
    • New indication that requires new education campaigns
    • CME – Continuous Medical Education 
    • International KOLs webinars - digital enables you to leerage the world's best faculties and experts
    • Multi-country webinars 
    • Mature product/off-patent - Digital is a cost effective ways to engage HCPs while your reps and MSL can focus on other segments
     
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    How 'Digital' can be an enabler to successful face to face interactions with MedReps

    Success factors for Digital Engagement with HCPs

    HCPs are limiting their time and availability for conversations and increasingly prefering to access information online. A Digital Engagement programme can help you to deliver the right content at the right time to HCPs, track access and interest and thereby inform more meaningful interaction.