Digital Engagement Solutions for Pharmaceutical and Healthcare
Arkadin Digital Engagement Solutions
Harnessing the power of digital channels is fundamental for improving the customer experience. In the case of Healthcare Professionals (HCPs), regular delivery of valuable content, providing access to KOLs, tracking areas of interest and gaining insight into their preferences facilitates informed conversations.
Digital Engagement enables you to co-ordinate effectively across channels, teams and stakeholders, for example, optimise the efficiency of clinical trials through communication with geographically dispersed investigators.
Arkadin works with 7 of the world's top 10 pharmaceutical companies to:
- Leverage videos, webinars & HCP portals to offer an on-going added-value engagement with all healthcare communities (HCPs, KOLs, patients, MSL/MedRep, investigators…)
- Deliver digital medical education programmes & online CME to HCP communities
- Conduct engaging internal communication updates, including town halls and on-going training across the enterprise
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Look from your audience's perspective
What are their perceptions of your brand, content, medical evidence & clinical studies? What evidence can help you to tailor both the content and the Digital journey to meet their expectations?
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Clearly define your overall strategy and objectives
Digital channels are a powerful enabler providing objectives are clearly defined and precise, trackable and measurable KPIs are set.. -
Drive your way to digital engagement success
Leverage organisational change management services to ensure a successful launch and conduct initial usage and engagement metric health checks after the first few digital touch points with your audience. -
Test and learn
(& test again!)On going 'A/B' testing to maximise learning and improve your impact over time, plus ongoing KPI monitoring is the perfect mix for Digital transformation success.
Arkadin Digital Engagement, delivering solutions for:
Medical Teams
Are you delivering education & insights via your audience's preferred channels?
Arkadin works with Medical teams to:
- Optimise clincial trial efficiency with seamless investigator communications
- Effectively leverage KOLs globally to conduct remote advisory boards
- Increase the reach of any symposia or KOL talk
- Increase efficiency of professional education via live surgery broadcasts
- Delivery patient advocacy programmes
- Support the MSL mission on the ground with added value video content
Marketing & Commercial Excellence Teams
Are you offering an integrated and optimised, omni-channel customer journey?
Arkadin works with marketing, commercial excellence and digital teams to:
- Optimise the customer digital journey with video content, webinars, video meetings...
- Move from standalone touch-points to on-going engagement via HCP portals
- Fine-tune lead scoring and ensure marketing / commercial KPIs are met
- Facilitate an omni-channel approach, integrating HCP touch-points into your CRM
- Increase reach of congresses, symposia and medical rep teams
Internal Communication
Are you leveraging virtual channels to engage your workforce?
Arkadin works with internal communication, leadership and public affairs teams to:
- Actively engage your workforce via live/on-demand video presentations
- Offer persistent internal video capabilities to increase knowledge sharing
- Leverage technology to deliver polished and professional town hall meetings
- Encourage bottom-up feedback and high levels of interactivity
- Overcome geographic boundaries to improve company, departmental and team communications
Our Services
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Healthcare Digital
From strategy to execution with on-going ROI analysis
Success Practice -
Digital Event Management & AV Services
Local project management and technical services to ensure a seamless delivery of digital touch points with your audience -
Portal & integrations for 360° view of HCPs & successful MCM
Ensuring leverage one integrated solution to offer an optimised customer journey
