The customer engagement landscape has been constantly evolving. With traditional channels turning less effective, communicating to your target audience has become more challenging than ever. Are you ready for the customer experience of the future – the channel-less customer experience?

Watch the NTT Insight series about how to transform your traditional communication ecosystem to be future-proof.

The video will cover:

  • Therapy Adoption Journey – How to build a content library to engage your audience in the different stages of the customer journey
  • Harnessing data & technology – How to create an outcomes-oriented data strategy and framework
  • Orchestrate digital channels to harvest interaction data – Activate, Engage, Measure & Insights

Register to watch on-demand now.

Speaker Information

  • Sherlynn Tan

    Sherlynn Tan
    Healthcare Digital Success Director

  • An established digital healthcare professional with over 15 years of experience in multi-channel Healthcare Professionals (HCPs) engagement from strategy to execution and data-driven optimisation. Her experience encompasses digital platforms development (online/mobile), digital HCP engagement strategy, medical media planning and content strategy as well as business development, with a specific focus on B2B engagement to Healthcare Professionals.

    Sherlynn specializes in supporting healthcare organisations (Pharmaceuticals, MedTech, Hospitals, Medical Associations) re-frame and re-shape their omnichannel HCP engagement strategies on a deeper level beyond campaigns, buzzwords and vanity metrics to develop a sustainable, closed-loop, customer-centric digital engagement framework.

  • Watch The Video

    Additional Resources

    • Watch another video of Sherlynn sharing 3 tips on how to make impactful communications with HCPs.

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      Having challenges in digitizing your communications strategy in the healthcare industry? Check out the blog about how you can leverage technology to close the gap!