Using digital content to drive communication with HCPs

  • The healthcare industry is undergoing a profound digital transformation that influences - or in some instances revolutionizes - the entire value offered to customers.

    As a pharmaceutical or medical device company, you focus on better equipping healthcare professionals with knowledge, studies , research and data to help them better diagnose and treat patients; it is essential for you to continually improve the medical content distributed and ensure it meets the needs of highly demanding HCPs.

  • In this context, Digital is both an essential tool to enable you to deliver content and strengthen engagement between HCPs and you, the content owners.  Arkadin Digital Engagement works with you to deliver solutions that give you the opportunity to:

    • Measure HCPs current knowledge & practice behaviours
    • Identify Education opportunities
  • Key benefits of Arkadin Digital Engagement for Marketing and Commercial

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      Dedicated event project management

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      Portal, content, webcast & CRM platform integration

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      Healthcare digital engagement expertise

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      Multi-language webcasting and support

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    Which activities would a webinar be appropriate for?

    Attending your webinars is a commitment made by HCPs towards your content or brand; delivering a webinar could be considered for the following:

    • Pre-launch with significant Medical education/awareness needs to address
    • Product launch
    • New indication that requires new education campaigns
    • CME – Continuous Medical Education 
    • International KOLs webinars - digital enables you to leerage the world's best faculties and experts
    • Multi-country webinars 
    • Mature product/off-patent - Digital is a cost effective ways to engage HCPs while your reps and MSL can focus on other segments