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SENIOR MARKETING PROGRAMS MANAGER- EMEA
Department: Marketing
Type of contract: Full-time

KEY RESULTS AREAS

  • Manage multiple marketing programs for EMEA (demand generation, customer marketing, brand awareness & sales enablement)
  • Drive adoption, retention & growth initiatives across the customer base
  • Deliver integrated marketing programs (utilising online & offline activities) that drive both new business and adoption within existing accounts.
  • Coordinate programs with local field marketing teams across Europe

KEY TASKS

  • Work with the Global Marketing & Product team to develop a detailed campaign calendar
  • Leverage & create common campaign assets for effective adoption across EMEA region
  • Ensure integration of campaigns activities across all target audiences
  • Define campaign goals, target audience, metrics
  • Support the EMEA countries in campaign tracking, reporting & lead management
  • Utilise corporate systems to develop & drive campaigns (Eloqua, Salesforce.com)
  • Implement lead generation; prospect nurturing, and awareness programs and create “program plans” for each owned marketing activity including timelines & deliverables.
  • Keep sales & marketing teams up-to-date by conducting regular project status meetings.
  • Manage customer marketing activities and communications, focus on increasing existing new business via cross and up-sell campaigns and existing customer usage through roll out, adoption and retention programs.
  • Work with corporate marketing, marketing operations, product marketing and sales to ensure successful execution of campaigns & activities with buy-in from key internal and external stakeholders.
  • Develop new marketing program ideas and drive planning of marketing campaigns & activities to approved budgets, revenue goals, solutions mix, and timelines.
  • Ensure campaigns are properly coordinated and resourced to gain maximum revenue impact and ROI.
  • Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of marketing on revenue and profitability
  • Manage all marketing programs KPIs/Metrics and program analysis & reporting via marketing and sales automation tools
  • Identify market opportunities by researching, analysing and identifying new business growth opportunities.
  • Work with product marketing team, to support the launches of new solutions via GTM launch activities and ongoing promotion.
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CORE SKILLS & EXPERIENCE

  • Strong experience in designing & delivering integrated marketing programmes (online & offline)  for new business & account management teams
  • Experience in designing and developing target contact streams, compelling messaging and offers in an online and offline environment
  • Experience in customer marketing with full understanding of the customer lifecycle (roll-out, adoption & retention programs)
  • Experience in performing ROI analysis and identify tactics for constant improvement
  • Strong attention to detail and highly organised with the ability to handle multiple-tasks simultaneously and meet deadlines
  • Self-motivated, results-driven with a high level of initiative and a sense of urgency
  • Passion for delivering results and driving internal and external customer success.
  • Able to work with and influence peers that are not under direct control
  • Proven track record of building strong relationship with sales and field marketing teams
  • Team Player

  • Strong leadership and interpersonal skills. Excellent written and verbal communication skills

  • Previous experience with Salesforce.com and Eloqua is desirable

  • Working knowledge of photoshop, Indesign, Illustrator, Dreamweaver, HTML is highly desirable

  • Minimum of 7-10 years experience as a EMEA Marketing Programs Manager in a fast paced environment

  • Strong track record of delivering EMEA marketing programs within the Telecommunications, IT or software sectors.

  • Self Starter and “hands-on” type of mentality

  • Fluent in English, French is a plus

 

Please apply directly to the UK Human Resources department by sending your CV and a covering letter to HRUK@arkadin.co.uk


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SENIOR PRODUCT MARKETING MANAGER, EMEA
Department: Marketing
Type of contract: Full-time

KEY RESULTS AREAS

  • Own the EMEA Product Roadmap & ensure successful launches to market
  • Ensure clear GTM launch plans for assigned solutions/services – by function & countries
  • Support the Corporate Product Management & Marketing teams
  • Coordinate all internal launch trainings to support new releases across EMEA
  • Act as key product liaison between corporate and local teams 

KEY TASKS

  • Own the EMEA product launch roadmap & work with countries to ensure GTM alignment & sign off
  • Define & implement processes/governance to support product offers across EMEA
  • Manage new releases & upgrade rollouts, including all communication with Programs team
  • Define and implement processes to support product and marketing offers for EMEA
  • Localise offers matching the market needs of the EMEA countries
  • Continually evaluate and improve product offers based on sales needs & market feedback
  • Coordinate online client training program for EMEA
  • Drive and coordinate the launch of new products and services and manage the cross-functional implementation of the plan
  • Communicate the value proposition of the products and services to the sales teams and develop the sales tools that support the selling process of your products.
  • Identify gaps in our current portfolio and propose new marketing offers ideas and then secure support from internal stakeholders to fund and execute these offers
  • Support the positioning, pricing, packaging, messaging for all new offers

  • Serve as the internal and external marketing evangelist for all product offerings

  • Establish and maintain professional relationships with various partners to ensure regional sales support

  • Follow competition and keep abreast of the competition landscape

  • Coordinate and support approach to horizontal or vertical market segments and their requirements, go-to-market strategies that include programs and tools to drive sales readiness, market penetration and revenue generation

  • Liaise with Corporate Marketing & Product Management regards Corporate roadmap deliverables

  • Deliver weekly and monthly reporting on the progress of activities

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CORE SKILLS & EXPERIENCE

  • Previous experience as a Product Marketing Manager in EMEA with a proven track record of managing roadmaps, product launches and the complete product lifecycle
  • Experience in developing and rollout of compelling marketing offers and propositions
  • Proven project management skills, experience in implementing new services with multiple stakeholders and departments involved
  • Ability to train groups of internal stakeholders
  • Solid attention to detail and highly organised with the ability to handle multiple-tasks simultaneously and meet deadlines
  • Proven ability to influence cross-functional teams and peers that are not under direct control
  • Strong leadership and interpersonal skills. Excellent written and verbal communication skills.
  • Self-motivated, results-driven with a high level of initiative and a sense of urgency
  • Proven track record of building strong relationships with corporate, regional & local teams Team Player a must
  • Self Starter and “hands-on” type of mentality
  • Very strong analytical skills
  • Minimum of 7-10 years experience as an EMEA Product Marketing Manager in a fast paced environment
  • Strong track record of defining offers and launching products and services within the Telecommunications, IT or Software sector
  • Unified Communications experience advantageous

  • Fluent in English, French is a plus

Please apply directly to the UK Human Resources department by sending your CV and a covering letter to HRUK@arkadin.co.uk

 

 


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Telemarketing Executive
Department: Marketing
Type of contract: Full-time

As part of Arkadin’s growth, we are looking for an experienced Telemarketing Executive to drive our new business lead generation efforts in the UK & Ireland.

Reporting to the Head of Marketing (UK & Ireland), the successful candidate will be responsible for supporting Sales and Marketing by following up and qualifying leads supplied by Marketing, as well as researching, developing and supplying additional leads that match given criteria.

The individual’s objective would be to schedule qualified sales meetings for Arkadin UK & Ireland salespeople.

 

Main Responsibilities:
 

  • Support the UK/IRE Sales and Marketing Teams by developing and supplying qualified sales leads/appointments
  • Develop targeted lead generation outbound campaigns
  • Follow up all inbound UK/IRE leads into the business
  • Follow up marketing campaigns to establish qualified sales meetings and opportunities
  • Build and nurture marketing lead pipeline in salesforce.com for future sales opportunities
  • Build on existing database of target organisations by adding key information to account records and identifying key contacts, decision makers and senior influencers in all relevant job functions
  • Contact key decision makers to position Arkadin and determine the level of need/opportunity for Arkadin solutions/services, setting up meetings wherever possible
  • Weekly, Monthly and Quarterly reporting responsibilities

 

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Required Skills:
 

  • Excellent prospecting skills
  • Ability to deal with senior influencers and decision makers
  • Ability to think on feet and use initiative to find and get through to the correct contacts
  • Excellent telephone presence and communication skills
  • Strong attention to detail and ability to retain information and transmit all relevant details into Salesforce in a succinct but suitably detailed manner
  • Highly organised, with an ability to multitask and meet simultaneous deadlines
  • Self-motivated, results-driven with a high level of initiative and sense of urgency
  • Proven track record of building strong relationships with Sales Teams
  • Team player
  • Proactive self-starter with a “hands-on” mentality
  • Strong Microsoft Office skills
  • Strong CRM/database skills (salesforce.com and eloqua.com an advantage)

 

Experience:

 

  • Experience in a fast-paced UK based B2B environment essential
  • 2-3 years of Telemarketing/Telesales experience ideal
  • Experience of working in the technology industry preferable
  • Proven track record of successful new business lead generation
  • Previous experience working with a highly driven Sales Team
  • Previous experience with salesforce.com

 

Please apply directly to Andy Shiers, Head of Marketing UK & Ireland by sending your CV and a covering letter to a.shiers@arkadin.co.uk

 

Closing date for applications is Friday 24th May 2013.

 

 

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